1. Data protection at a glance

General information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data comprises all data with which you can be personally identified. Detailed information on data protection can be found in our Privacy Policy below.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the “Notice concerning the responsible party” section of this Privacy Policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This can be data that you enter in a contact form, for example.

Other data is collected automatically or after you consent during your visit to the website by our IT systems. These are primarily technical data (e.g., internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to obtain information about the origin, recipient, and purpose of your stored personal data at no charge. You also have the right to request the correction or deletion of this data. If you have granted consent to data processing, you can revoke this consent at any time with effect for the future. Furthermore, you have the right under certain circumstances to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding these rights and any further questions on the subject of data protection.

Analysis tools and third-party tools

When you visit this website, your browsing behavior may be statistically evaluated. This is mainly done with so-called analytics programs.

Detailed information about these analytics programs can be found in the following Privacy Policy.

2. Hosting

We host the content of our website with the following provider:

Squarespace

The provider is Squarespace Ireland Ltd., Le Pole House, Ship Street Great, Dublin 8, Ireland (hereinafter “Squarespace”).

Squarespace is a tool for creating and hosting websites. When you visit our website, your data is processed on Squarespace’s servers. Personal data may also be transmitted to Squarespace’s parent company, Squarespace Inc., 8 Clarkson St, New York, NY 10014, USA. Squarespace also stores cookies that are necessary for displaying the page and ensuring security (necessary cookies).

The use of Squarespace is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the reliable presentation of our website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and §25(1) TTDSG to the extent that the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [https://support.squarespace.com/hc/de/articles/360000851908-DSGVO-und-Squarespace]

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please see: (https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnjcAAC&status=Active)

Order processing

We have concluded a Data Processing Agreement (DPA) with the provider mentioned above. This is a contract required by data protection law that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General information and mandatory notices

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this Privacy Policy.

When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission on the internet (e.g., when communicating by email) can have security gaps. Complete protection of data from third-party access is not possible.

Notice concerning the responsible party

Anne Alter

Psychologist | Mediator | Coach

Pestalozzistraße 42

16278 Angermünde

Email: anne.alter@empoweredfuturemums.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage period

Unless a more specific storage period is stated within this Privacy Policy, your personal data remains with us until the purpose for the data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion takes place after these reasons cease to apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special data categories according to Art. 9(1) GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your end device (e.g., via device fingerprinting), data processing is additionally based on §25(1) TTDSG. Consent can be revoked at any time. If your data is required for contract performance or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is necessary for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case can be found in the following paragraphs of this Privacy Policy.

Notice regarding data transfers to insecure third countries and transfer to US companies without DPF certification

We use tools from companies based in third countries that are not considered safe under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to and processed in these countries. We point out that a level of data protection comparable to that in the EU cannot be guaranteed in unsafe third countries.

We note that the USA, as a secure third country in general, provides a level of data protection comparable to that of the EU. Data transfer to the USA is permitted if the recipient has a certification under the “EU-US Data Privacy Framework” (DPF) or has corresponding additional safeguards. Information on data transfers to third countries, including recipients, can be found in this Privacy Policy.

Recipients of personal data

In the course of our business activities, we cooperate with various external parties. In some cases, it is necessary to transfer personal data to these external parties. We only transfer personal data if this is necessary for contract performance, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest according to Art. 6(1)(f) GDPR in sharing the data, or if another legal basis allows the data transfer. When using processors, we only transfer the personal data of our customers based on a valid data processing agreement. In the case of joint processing, an agreement on joint processing is concluded.

Revocation of your consent to data processing

Many data processing procedures are only possible with your explicit consent. You can revoke any consent you have already granted at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

**If the data processing is based on Art. 6(1)(e) or (f) GDPR, you have the right at any time to object to the processing of your personal data on grounds relating to your particular situation; this also applies to any profiling based on these provisions.** The respective legal basis on which processing is based can be found in this Privacy Policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms or the processing is for the establishment, exercise, or defense of legal claims (**objection under Art. 21(1) GDPR**).

If your personal data is processed for **direct marketing** purposes, you have the right to object at any time to the processing of your personal data for such advertising, including profiling, to the extent it is related to direct marketing. If you object, your personal data will thereafter no longer be used for direct advertising purposes (**objection under Art. 21(2) GDPR**).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, the data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, workplace, or place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in the performance of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this shall only occur if it is technically feasible.

Access, rectification, and deletion

Within the scope of the applicable legal provisions, you have the right to obtain information at any time free of charge about your stored personal data, its origin and recipient, and the purpose of the data processing. You also have the right, if applicable, to rectification or deletion of this data. You can contact us at any time regarding these and other questions on the subject of personal data.

Right to restrict processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing applies in the following cases:

- **If you dispute the accuracy of your personal data stored with us**, we generally need time to verify this. For the duration of the verification, you have the right to request restriction of the processing of your personal data.

- **If the processing of your personal data was/is unlawful**, you can request the restriction of data processing instead of deletion.

- **If we no longer need your personal data**, but you need it to exercise, defend, or establish legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.

- **If you have objected under Art. 21(1) GDPR**, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may—apart from being stored—only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to promotional emails

We hereby object to the use of contact data published in the context of the legal notice obligation for sending unsolicited advertising and information materials. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

4. Data collection on this website

Cookies

Our website uses so-called “cookies.” Cookies do not harm your end device and do not contain viruses. They are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your end device until you delete them yourself or your web browser deletes them automatically.

Cookies may come from us (first-party cookies) or from third-party companies (third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or displaying videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are required for the electronic communication process, for providing certain functions you desire (e.g., shopping cart function), or for optimizing the website (e.g., cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to store cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and §25(1) TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited.

Which cookies and services are used on this website can be found in this Privacy Policy.

Consent with Usercentrics

This website uses Usercentrics’ consent technology to obtain your consent for storing certain cookies on your end device or for the use of certain technologies and to document this in a data protection-compliant manner. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, website: [https://usercentrics.com/de/](https://usercentrics.com/de/) (hereinafter “Usercentrics”).

When entering our website, the following personal data is transferred to Usercentrics:

- Your consent(s) or the revocation of your consent(s)

- Your IP address

- Information about your browser

- Information about your end device

- The time of your visit to the website

Furthermore, Usercentrics stores a cookie in your browser to be able to assign the granted consent(s) or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

The use of Usercentrics is to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.

Order processing

We have concluded a Data Processing Agreement (DPA) with Usercentrics. This is a contract required by data protection law that ensures that Usercentrics processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

CCM19

Our website uses CCM19 to obtain your consent to store certain cookies on your end device or for the use of certain technologies and to document this in a data protection-compliant manner. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn, Germany (hereinafter “CCM19”).

When entering our website, a connection to CCM19’s servers is established in order to obtain your consents and other declarations regarding cookie usage. CCM19 then stores a cookie in your browser to be able to assign the granted consent(s) or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the CCM19 cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

The use of CCM19 is to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6(1) sentence 1(c) GDPR.

Order processing

We have concluded a Data Processing Agreement (DPA) with CCM19. This is a contract required by data protection law that ensures that CCM19 processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Contact form

If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and for any follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), provided this was requested; consent can be revoked at any time.

The data you entered in the contact form remains with us until you request its deletion, revoke your consent to store it, or until the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions—particularly retention periods—remain unaffected.

Inquiry by email or telephone

If you contact us by email or telephone, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for implementing pre-contractual measures. In all other cases, it is based on our legitimate interest in effectively handling inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; consent can be revoked at any time.

The data you send us via contact inquiries remains with us until you request its deletion, revoke your consent to store it, or the purpose for data storage no longer applies (e.g., after your request has been completed). Mandatory legal provisions—particularly statutory retention periods—remain unaffected.

Communication via WhatsApp

We use the instant messaging service WhatsApp, among others, to communicate with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication is secured with end-to-end encryption (peer-to-peer), meaning that WhatsApp or other third parties cannot access the content of the communications. However, WhatsApp does gain access to metadata generated during the communication process (e.g., sender, recipient, and the time). We also point out that WhatsApp states in its own information that it shares personal data of its users with its parent company Meta in the USA. For more details on data processing, please refer to WhatsApp’s Privacy Policy: [https://www.whatsapp.com/legal/#privacy-policy]

The use of WhatsApp is based on our legitimate interest in providing the fastest and most effective communication possible with customers, interested parties, and other business partners (Art. 6(1)(f) GDPR). If consent is requested, processing is based exclusively on that consent; it can be revoked at any time with effect for the future.

The communication content exchanged between us and WhatsApp remains with us until you request its deletion, revoke your consent to store it, or until the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions—particularly retention periods—remain unaffected.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in the USA. Every DPF-certified company is obliged to comply with these data protection standards. For more information, please see: (https://www.dataprivacyframework.gov/s/participant-search/participant-detailcontact=true&id=a2zt00000011sfnAAA&status=Active).

Data transfer to the USA is carried out on the basis of the standard contractual clauses of the European Commission. Details can be found here: [https://www.whatsapp.com/legal/business-data-transfer-addendum]

Calendly

On our website, you have the opportunity to schedule appointments with us. For scheduling, we use the “Calendly” tool. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”).

For the purpose of scheduling appointments, you enter the requested data as well as the desired appointment time in the form provided. The entered data will be used for planning, conducting, and possibly following up on the appointment. The appointment data will be stored on Calendly’s servers. You can view their Privacy Policy here: [https://calendly.com/de/pages/privacy](https://calendly.com/de/pages/privacy).

The data you enter remains with us until you request its deletion, revoke your consent to store it, or the purpose for data storage no longer applies. Mandatory statutory provisions—particularly retention periods—remain unaffected.

The legal basis for data processing is Art. 6(1)(f) GDPR. The website operator has a legitimate interest in an uncomplicated appointment scheduling process with interested parties and customers. If a corresponding consent is requested, processing is based exclusively on Art. 6(1)(a) GDPR and §25(1) TTDSG insofar as the consent includes storing cookies or accessing user information on their end device in the sense of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [https://calendly.com/pages/dpa]

Order processing

We have concluded a Data Processing Agreement (DPA) with Calendly. This is a contract required by data protection law that ensures Calendly processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

5. Social media

Social media elements with Shariff

This website uses social media elements (e.g., Facebook, Instagram).

You usually recognize these elements by the respective social media logos.

To protect your data on this website, we only use these elements together with the so-called “Shariff” solution. This application prevents the social media elements integrated on this website from transmitting data to the respective provider as soon as you enter the page.

Only when you activate the respective social media element by clicking on the corresponding button is a direct connection to the provider’s server established (consent). Once you activate the social media element, the provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account (e.g., Facebook) at the same time, the provider can attribute your visit to this website to your user account.

Activating the plugin constitutes consent in the sense of Art. 6(1)(a) GDPR and §25(1) TTDSG. You can revoke this consent at any time with effect for the future.

The use of this service is to obtain the legally required consents for the use of certain technologies. The legal basis is Art. 6(1)(c) GDPR.

### Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If the social media element is active, a direct connection is established between your end device and the Instagram server. Instagram thereby receives information that you have visited this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We point out that as the site provider, we have no knowledge of the content of the data transmitted nor of how Instagram uses it.

If consent has been obtained, the service mentioned above is used on the basis of Art. 6(1)(a) GDPR and §25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the service is used based on our legitimate interest in achieving the greatest possible visibility in social media.

To the extent personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited to collecting the data and forwarding it to Facebook and/or Instagram. The processing by Facebook or Instagram after onward transfer is not part of the joint responsibility.

The obligations we jointly have have been laid down in an agreement on joint processing. This agreement can be viewed at the following link: [https://www.facebook.com/legal/controller_addendum](https://www.facebook.com/legal/controller_addendum). According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in a manner that is secure under data protection law. Facebook is responsible for the data security of Facebook and Instagram products. Data subject rights (e.g., requests for information) relating to data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

For more information, please see Instagram’s Privacy Policy: [https://instagram.com/about/legal/privacy/](https://instagram.com/about/legal/privacy/).

The company is certified under the “EU-US Data Privacy Framework” (DPF).

6. Analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to manage website tags via an interface. The Tag Manager itself does not set cookies and does not collect personal data. The tool triggers other tags which may in turn collect data. Google Tag Manager does not access this data. If a deactivation has been performed at domain or cookie level, it remains valid for all tracking tags implemented with Google Tag Manager.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on its website. If corresponding consent is requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and §25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) as defined by TTDSG. Consent can be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information is provided by the provider at the following link: (https://www.dataprivacyframework.gov/s/participant-search/participant-detail).

Google Analytics

This website uses features of the Google Analytics web analytics service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, dwell time, operating systems used, and the user’s origin. Google may combine this data into a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and §25(1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [https://privacy.google.com/businesses/controllerterms/mccs/]

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information is provided by the provider at the following link: [DPF Participant Details](https://www.dataprivacyframework.gov/s/participant-search/participant-detail).

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: [https://tools.google.com/dlpage/gaoptout?hl=de](https://tools.google.com/dlpage/gaoptout?hl=de).

More information on how Google Analytics handles user data can be found in Google’s Privacy Policy: [https://support.google.com/analytics/answer/6004245?hl=de]

Order processing

We have concluded a Data Processing Agreement (DPA) with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Squarespace Analytics

We use Squarespace Analytics on this website. The provider is Squarespace Ireland Ltd., Le Pole House, Ship Street Great, Dublin 8, Ireland.

Squarespace Analytics enables us to record and evaluate user behavior on our website. We can, for example, analyze click and scroll behavior, search queries, access times, geographical origin, and internal link clicks. For this purpose, Squarespace Analytics collects, among other things, information about your browser, your network, your device, and your IP address.

Squarespace Analytics uses technologies that enable cross-location recognition of the user to analyze user behavior (e.g., cookies or device fingerprinting) and creates pseudonymized user profiles based on this.

In the course of the analysis, personal data may also be transferred to Squarespace’s parent company, Squarespace Inc., 8 Clarkson St, New York, NY 10014, USA.

If consent has been requested, the service mentioned above is used exclusively on the basis of Art. 6(1)(a) GDPR and §25 TTDSG. Consent can be revoked at any time. If no consent has been requested, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in a meaningful analysis of user behavior.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [https://support.squarespace.com/hc/de/articles/360000851908-DSGVO-und-Squarespace]

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information is provided by the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail

Order processing

We have concluded a Data Processing Agreement (DPA) for the use of the service mentioned above. This contract ensures that Squarespace Analytics processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Meta Pixel (formerly Facebook Pixel)

This website uses the Facebook/Meta visitor action pixel for conversion measurement. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This makes it possible to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising measures.

The collected data is anonymous to us as the operators of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook’s Data Usage Policy [https://www.facebook.com/about/privacy/]. This allows Facebook to place ads on Facebook pages as well as outside of Facebook. We as site operators have no control over how this data is used.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and §25(1) TTDSG. Consent can be revoked at any time.

If personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited to collecting the data and forwarding it to Facebook. Processing by Facebook after the onward transfer is not part of the joint responsibility.

The obligations we share have been laid down in an agreement on joint processing, which you can view here: [https://www.facebook.com/legal/controller_addendum]. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a manner that is compliant with data protection law. Facebook is responsible for the data security of Facebook products. Data subject rights can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here:

- [https://www.facebook.com/legal/EU_data_transfer_addendum]

- [https://facebook.com/help/566994660333381]

Further information on protecting your privacy can be found in Facebook’s privacy notices: [https://www.facebook.com/about/privacy/]

You can disable the “Custom Audiences” remarketing feature in the ad settings section at [https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen]

If you do not have a Facebook account, you can disable usage-based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance: [http://www.youronlinechoices.com/](http://www.youronlinechoices.com/).

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information is provided by the provider at the following link: [DPF Participant Details](https://www.dataprivacyframework.gov/s/participant-detail).

7. Newsletter

Newsletter data

If you wish to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the specified email address and consent to receive the newsletter. No further data is collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.

The processing of the data entered into the newsletter subscription form is based solely on your consent (Art. 6(1)(a) GDPR). You can revoke at any time the consent you have granted to store the data, the email address, and their use for sending the newsletter, for instance via the “unsubscribe” link in the newsletter. The legality of the data processing already carried out remains unaffected by the revocation.

The data you have stored with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe. Data that we store for other purposes remains unaffected by this.

After you unsubscribe from the newsletter list, we may store your email address in a blocklist to prevent future mailings. The data from the blocklist is used only for this purpose and not combined with other data. This serves both our interest and your interest in complying with legal requirements when sending newsletters (legitimate interest in the sense of Art. 6(1)(f) GDPR). The storage in the blocklist is indefinite. You can object to this storage if your interests outweigh our legitimate interest.

reCaptcha

We may automatically collect certain information about the computer or devices (including mobile devices or tablets) you use to access the Services. As described further below, we may collect and analyze (a) device information such as IP addresses, location information (by country and city), unique device identifiers, IMEI and TCP/IP address, browser types, browser language, operating system, mobile device carrier information, and (b) information related to the ways in which you interact with the Services, such as referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about the use of the Services, the amount of time spent on particular pages, the date and time you used the Services, the frequency of your use of the Services, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.

Squarespace

We send newsletters with Squarespace. The provider is Squarespace Ireland Ltd., Le Pole House, Ship Street Great, Dublin 8, Ireland.

Data analysis by Squarespace

Squarespace enables us to analyze our newsletter campaigns. For instance, we can see whether a newsletter message was opened and which links were possibly clicked. This allows us, among other things, to determine which links are particularly frequently clicked.

Squarespace also enables us to segment newsletter recipients based on different categories (“clustering”). If you do not want Squarespace to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide an appropriate link in every newsletter message.

You can find Squarespace’s Privacy Policy here: [https://www.squarespace.com/privacy]

Storage duration

The data provided by you for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Squarespace after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter list, we may store your email address in a blocklist to prevent future mailings. The data from the blocklist is used only for this purpose and not combined with other data. This serves both our interest and your interest in complying with legal requirements when sending newsletters (legitimate interest in the sense of Art. 6(1)(f) GDPR). The storage in the blocklist is indefinite. You can object if your interests outweigh our legitimate interest.

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information is provided by the provider at the following link:

[DPF Participant Details]

8. Plugins and tools

Adobe Fonts

This website uses so-called web fonts from Adobe to ensure uniform font display. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA.

When you access this website, your browser loads the required fonts directly from Adobe to correctly display them on your end device. Your browser establishes a connection to Adobe’s servers in the USA. In doing so, Adobe becomes aware that this website has been accessed via your IP address. According to Adobe, no cookies are stored when providing the fonts.

The storage and analysis of the data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If corresponding consent has been requested, processing is based solely on Art. 6(1)(a) GDPR and §25(1) TTDSG; consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [https://www.adobe.com/de/privacy/eudatatransfers.html]

Further information on Adobe Fonts can be found at: [https://www.adobe.com/de/privacy/policies/adobe-fonts.html]

Adobe’s Privacy Policy can be found here: [https://www.adobe.com/de/privacy/policy.html]

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information is provided by the provider at the following link: [DPF Participant Details](https://www.dataprivacyframework.gov/s/participant-detail).

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether data entered on this website (e.g., in a contact form) is provided by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the visitor enters the website. reCAPTCHA evaluates various data (e.g., IP address, the time the visitor spends on the website, or user mouse movements). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of the data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings against improper automated surveillance and spam. If a corresponding consent was requested, processing is carried out solely on the basis of Art. 6(1)(a) GDPR and §25(1) TTDSG; consent can be revoked at any time.

For more information on Google reCAPTCHA, please see Google’s Privacy Policy and Terms of Use at the following links:

- [https://policies.google.com/privacy?hl=de](https://policies.google.com/privacy?hl=de)

- [https://policies.google.com/terms?hl=de](https://policies.google.com/terms?hl=de)

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information is provided by the provider at the following link: [DPF Participant Details](https://www.dataprivacyframework.gov/s/participant-detail).

9. Audio and video conferencing

Data processing

We use online conference tools, among others, to communicate with our customers. The specific tools we use are listed below. If you communicate with us via video or audio conference over the internet, your personal data will be recorded and processed by us and by the provider of the respective conference tool.

The conference tools collect all data that you provide/enter to use the tools (email address and/or your telephone number). Furthermore, the tools process the duration of the conference, start and end (time) of participation, the number of participants, and other “context information” in connection with the communication process (metadata).

In addition, the provider of the tool processes all technical data necessary to handle the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

To the extent content is shared, uploaded, or otherwise made available within the tool, it is also stored on the servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have full influence over the data processing procedures of the tools used. Our options are primarily determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools used, which we have listed below this text.

Purpose and legal bases

We use the conference tools to communicate with potential or existing contractual partners or to offer certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest in the sense of Art. 6(1)(f) GDPR). If consent is requested, the tools are used on the basis of this consent; consent can be revoked at any time with effect for the future.

Storage period

The data we collect directly via the video conferencing tools is deleted from our systems as soon as you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Cookies stored remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage duration of your data stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Zoom

We use Zoom. The provider is Zoom Communications Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details on data processing can be found in Zoom’s Privacy Policy: [https://zoom.us/privacy](https://zoom.us/privacy).

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [https://zoom.us/privacy](https://zoom.us/privacy).

Order processing

We have concluded a Data Processing Agreement (DPA) with Zoom. This contract ensures that Zoom processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.